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Why people are falling for fake gurus online?

No one is impervious to scams but some people are more vulnerable than others. Even the smart ones can become victims of con artists and fake gurus. It’s not because they’ve suddenly become stupid, but it’s because scammers know who to target and they use psychology, technology, and opportunity to run their scams. Fake gurus on YouTube and Instagram know how to manipulate their targets by employing psychological techniques. It helps their con tremendously if they are charismatic and innately fascinating. The combination of cunning and magnetic personality is hard to resist especially when the scam is hidden under the guise of authority and legitimacy.If you’re wondering why people are falling for scams created by fake gurus online, it’s because of the following reasons: 1. Reciprocity As the famous saying goes, “If you scratch my back, I’ll scratch yours.”Fake gurus know how to use the principle of reciprocity in their scams. By offering you an opportunity to invest in their exclusive product, you feel obligated to return the favor.For example, if a fake guru offers you an invitation to his Mastermind course, which by the way, is only offered to the elite members, you feel special for being one of the chosen few. This creates a feeling of gratitude and a sense of indebtedness that compels you to make an unwise decision or action. You either sign up for the bogus product or continue listening to the repetitive sales pitches. 2. The Fear Of Missing Out (FOMO) People don’t want to be out of the loop. There’s always the desire to be in the thick of things and want to be part of the next big thing. Fake gurus know this all too well so they create an opportunity to exploit this.This is the reason why they offer products and courses for a limited time only. People will start to worry that they could miss out on an opportunity if they don’t signup for the course or buy the product.What’s happening here is that people feel threatened because something that could make a difference in their lives may be lost forever. They react out of fear because they don’t want to be that guy who let an opportunity passed him by. They feel that if they don’t grab the opportunity now, they would regret it for the rest of their lives.Such is a strong feeling that people could not handle so instead of running away from the scam, they fall for it. 3. Bandwagon Effect The bandwagon effect is a phenomenon whereby people buy into the idea or belief because it had already been adopted by others. This is particularly true in sports and politics, but it is being used and abused by fake gurus to draw more people into their scams.In the realm of sales and marketing, a marketer generally makes a sales pitch and would add a little piece of information that would tend to sway potential customers or people still on the fence about the product. The marketer would claim that a certain percentage (say, 80%) of people have already signed up for the course. Dubious as it may sound, it still gives a little bit of weight to the sales pitch.While there’s nothing wrong with mentioning some stats, it’s different when fake gurus do it. They manufacture their bandwagon effect. They’ll handpick people from their inner circle or loyal following and then they’ll dedicate all their time in coaching those people and turn them into golden students. Then, these golden students will become evangelists for the fake gurus to draw more people in.Oftentimes, they just straight-up lie about the number of people who have signed up to their courses; more so on the success of the students. The perceived high success rate is enough to lure more people. 4. Solutions to problems Fake gurus are bombarding you with ads and showing you their success stories. They talk about how their product has changed people’s lives for the better. They create a narrative that is similar to your experience so that the message they send would resonate with you.If you are struggling in life, success stories can be inspirational and motivational. Fake gurus are selling you a solution to your problem and if you are nearly at the end of your rope, you’d try anything. This is where the scam gets its legs. Fakegurus will convince you that even with little to no experience, you can be successful just by following the exact same steps that they did. By following their secret method, you’re on your way to becoming a millionaire. It was music to your earthen, but it sounds stupid now. 5. Small commitments Fake gurus don’t come on strong at the beginning of their scam. They do subtle sales pitches first to get you to commit to small things like signing up for the mailing list or answering a survey or sharing a post. These small things can escalate fast. The next thing you know, you’re attending their webinars, watching their live streams, and paying for exclusive content. They are getting you to commit to seemingly trivial things in preparation for the high-ticket items down the road.While there’s nothing wrong with wanting to learn, it’s important to remember that the courses being peddled by fake gurus are straight-up scams. Sure, they’ll put some effort into creating a course outline to give you a roadmap to success, but in reality, the content is outdated, simplistic, and does not add new knowledge.They are nowhere near what fake gurus claim them to be. If anything, they are largely introductory courses that can easily be found on YouTube for free. But since you want more, they will keep offering new courses and keep finding ways for you to commit.Fake gurus are taking advantage of people’s nature and tendencies. They are using psychological ploys to persuade people to act in ways that are against their best interests. By having the awareness and understanding of how fake gurus set up their scams, you are putting yourself in a better position to resist them.

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How to Avoid Being Scammed by Fake Gurus

Social media platforms are replete with scam artists disguising themselves as experts in their chosen niches. They are self-proclaimed gurus who claim to have unlocked the secrets to solving whatever problem people are struggling with. While they cast their nets in different industries, it’s the “make money online” niche where most of these so-called gurus operate. The most concerning thing is that people actually fall hook line and sinker for these scams. The realization hits them hard because they are a few thousand dollars poorer and none the wiser. There’s an industry built around this so there will always be a sucker born every minute. Don’t be part of those statistics. Here are some useful tips on how to avoid being scammed by fake gurus. 1. Learn to recognize a fake guru Fake gurus are essentially manipulative marketers who are using shady tactics to lure people into subscribing to a certain belief or idea. They will first establish themselves as successful entrepreneurs who have amassed wealth by using a method that they claim to have discovered by themselves or learned from a mentor. They will build up their reputation and show social proof that they are legit. They will put out tons of content on YouTube or Instagram talking about their business and how they want to share their knowledge and expertise to you so that you can replicate their success. The content is a mix of motivational videos, rags-to-riches stories, and flexing. By flexing, we mean showing off the fruits of their labor—Lamborghinis, private jets, mansions, pool parties, wads of cash, and trips to exotic places. They’ll make you believe that because of their success, they can afford these expensive things, and if you follow their lead, you too can be successful. But the reality is the supercars and jets are rentals; the mansions are Airbnb; the pool parties are staged; and the wads of cash are just for show. Any real successful entrepreneur who’s worth his salt would know to invest in assets and not in liabilities. These fake gurus are just unscrupulous marketers waiting for their next victim. They don’t have the business savvy to build a multi-million empire using legitimate means so they resort to schemes. Fake gurus create personas that have characteristics and experiences that are relatable. You will recognize similarities in these personas among these fake gurus: Younger than 35 years old Quit their 9-to-5 jobs Drowning in debt Sick and tired of living from paycheck to paycheck Have mentors Use their last money to enroll in their mentors’ courses Grew up poor Didn’t go to college (or didn’t finish college) Dream of traveling the world That’s how their “life stories” usually start but you’ll soon notice the progression when they start to reveal their earnings. Of course, the figures would vary among gurus, but they’re all insanely high. They would claim that they are earning six-figure income monthly and they have the receipts. They would show checks or screenshots of their earnings or they would log on to their PayPal or bank account and show their balance in real-time. And here’s the kicker, they would say that they are not doing it to brag but to motivate you. 2. Learn to reconize the scam Fake gurus will continue to build trust with their audience by creating more free content. They will try to be in the viewers’ good graces by offering free tutorials, holding free webinars, and giving away free e-books in exchange for e-mails. Now that the fake gurus have the e-mails in their possession, they can get the scam into high gear. They will offer mentorship programs, masterclass courses, one-on-one coaching, invites to an exclusive group, and other seemingly legitimate products designed to make you succeed and become rich beyond your wildest dreams. What they are offering doesn’t come cheap. The price can range from $2000 to $10,000 depending on how greedy the fake guru is. Some courses are a one-time payment and some follow a monthly subscription model. The scam works this way. If you sign up for a course, you’ll get training materials, video tutorials, webinars, and access to exclusive content. However, you’ll soon find out that it’s just an introductory course. It’s underwhelming, to say the least. The meaty part of the course is available on the next course which you have to pay for separately. So from that alone, you’ve already been scammed. Why? You are offered something under false pretenses. You paid for a complete course only to find out that it’s not complete. So you’d be forced to take the next course and the next until however long it takes to finish the program. By then you might have spent thousands of dollars that you can never get back. It doesn’t stop there, because the fake gurus will keep you reeled in. And because you want to be as successful as your guru, you’d keep paying just to finish the program. Essentially, fake gurus are selling you get-rich-quick products. They don’t work because they are not really designed to work. And if you point out the failure of the product, they’ll just offer you new products and courses. It’s a never-ending scam. 3. Be suspicious of fake gurus vanity metrics on social media Fake gurus love vanity metrics—page views, likes, followers, subscribers, and other flashy metrics that give the impression of growth and success. They are leveraging these vanity metrics to make themselves appear more successful than they really are. If they can convince people that they are successful and influential, they can sell their get-rich-quick scam. Another reason why they love vanity metrics is that they can easily be manipulated. In fact, there’s a black market for buying and selling fake views, comments, likes, subscribers, and followers. Being the con artists that they are, fake gurus buy followers and subscribers on a regular basis to build up their social media clout. What the fake gurus are actually doing is gaming the system so that they would be the picture of success on social media so that they can keep scamming people. The best way to avoid fake gurus from scamming you is to know how they behave in social media and how they operate the scam. Fake gurus share a general profile or persona. They do whatever it takes to maintain that fake persona even if it means faking their credibility, gaming the system, and manipulating data. If your favorite gurus or online marketers start exhibiting these behaviors, run for the hills!

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8 Signs You Are Being Scammed by a Fake Guru

Fake gurus are unscrupulous scumbags who would lie, deceive, and mislead for their own financial gains. They use YouTube and Instagram as their playground to scam people out of their hard-earned money. With how blatantly they set up their con, it’s a wonder why people still fall for them. The answer is simple, fake gurus act like they are legitimate entrepreneurs who have amassed wealth by hard work—only that there’s no wealth and no hard work, just scams. Some people have the uncanny ability to spot fake gurus a mile away, but there are some people who are oblivious to the large-scale scams these so-called gurus are running. But then again, these fake gurus are getting more sophisticated that they are slowly finding legitimacy in numbers. To avoid being a victim, here are 8 tell-tale signs that you are being scammed by a fake guru. Selling secrets Unlocking the secret to something is the common marketing pitch. It’s laughable that they have discovered the secret to unlimited wealth and yet they still see the need to sell you the secret for monetary gains. Part of the pitch is that if you buy into it, you will become part of the extremely exclusive group who now knows the secret to success in all aspects of life. The so-called secrets take the form of e-books, Mastermind courses, one-on-one coaching, video tutorials, or invites to exclusive conventions. Most of the things they are teaching can be found on YouTube for free. There’s no secret, only scam. Faking credibility A scam will not work if the people doing the scamming have no credibility. So what do they do? They create fake credentials to trick people into thinking that they are legitimate. Take the case of a fake guru who was invited to speak in a business forum held at Harvard University. That should boost reputation by +100. But it’s all fake. It was all staged to look like Harvard invited him because he’s such a big shot. Sadly, there are companies offering this kind of service. This is no different from creating an organization for the sole purpose of endorsing the fake guru’s secret product. They will build up this organization with a reputable sounding name and it will become the secret marketing arm of the scam. So if a fake guru is being endorsed by an organization like the International Coalition of Business Gurus, be very afraid. Charging insanely high prices Their non-existent product (secret) is being offered at a discounted price of $10,000 for a limited time. The clock is ticking and in the next 24 hours, the price will increase to the original price of $20,000. What should you do? Close the browser, unfollow the guru, unsubscribe to the mailing list, and cease all communications. No course is worth that much especially if it’s coming from an online personality who’s shady at best and his only rise to fame is a viral video ad that he paid a lot of money for. Convincing you that there is no limit to what you can achieve Fake gurus will make you believe that you can achieve anything as long as you buy what they’re selling. If you want to achieve abundance in your life, the fake guru will aggressively convince you that you’re only one course away from breaking through and earning a six-figure income. This is not true because the course is underwhelming at best. Fake gurus put a lot of effort into their deceptive tactics than on the courses they sell. Endless upselling The way fake gurus make a lot of money is by upselling. There is always an advanced course to sell. It just never ends. The aggressive upselling takes advantage of a person’s fear of missing out. It’s particularly annoying and frustrating because the course perpetually goes on until you go bankrupt. It’s maddening how they design the course to force you to sign up for the next and it gets ridiculously more expensive as you go one level higher. Manufacturing case studies and social proof If you have ever read a testimonial or watched a video review of a fake guru’s mastermind course, you’d probably see a pattern of deceit and lies. What fake gurus do is handpick people from their inner circles and teach them the course and make sure they succeed in a small-scale and just exaggerate the results. It not only makes for a good case study, but also for social proof. Before you even click on the buy button, check the LinkedIn and Facebook accounts of these reviewers and “successful” students, chances are they are still working in their 9-to-5 jobs even though they claim to be earning a lot of money after applying what they’ve learned from the course. Flaunting luxury cars Is it really necessary to use Lamborghinis and Ferraris as background for a video promoting an online course or a product that has nothing to with cars? What is the point of it? Fake gurus show off their supercars as proof that they’re living the life, which you too can have if you buy what they’re selling. Instagram is rife with not just fake gurus but fake millionaires as well. They do this sort of thing because in their warped mind, they think it’s what real rich entrepreneurs do. You don’t see Bill Gates flaunting his collection of Porsches when he does business. Making it very difficult for you to get your money back When the product or course is being pitched to you, there is a 30-day money-back guarantee with no questions asked. This essentially removes all the risks and doubts about the product. However, when you request for a refund, the 30 days suspiciously becomes 10 days. The “no questions asked” disappears and the refund is subject to conditions that were not even there before. The only way you can get your money back is to file a dispute with PayPal or your bank. If the product or course is being sold in a marketplace like JVZoo or Clickbank, you have a fighting chance if you file a complaint directly to them. So don’t believe money-back guarantees because it’s never going to be easy to take back your money from a greedy guru. These are just some of the signs that you are being scammed by fake gurus. What’s great is that people are getting smarter and they are starting to see through the scams. There are also people who are exposing fake gurus for what they truly are. This creates awareness about their diabolical schemes and unscrupulous practices. Knowing these red flags will help you recognize fake gurus so you can avoid them like the plague.

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